Commercial space has a clear commercial appeal, which is to maximize the interests of commodities. Therefore, the commercial appeal must not express its value in a single form, but make up for the shortcomings of the space itself under the joint action of various parts such as function, atmosphere and characteristic commodity display.
Lighting is the main role of commercial space design. In addition to meeting the basic lighting function and assisting the display of commodity characteristics, the most important thing is that lighting creates a "fatal temptation" atmosphere for the commercial space, caters to the aesthetic interests of customers, and makes the popular commercial space have affinity to achieve the maximum commercial benefits.
The development of economy has improved the taste of customers, and customers have higher requirements for shopping experience. Obviously, the atmosphere of commercial space has become a very important marketing tool. "In addition to color, background music and environmental smell, there is also a very important point in the creation of space atmosphere, which is lighting." commercial space should use lighting to create an atmosphere of "fatal temptation", firmly grasp the psychological demands of customers, promote consumption, and enhance the value of commercial brands.
1. To create the atmosphere of commercial space, we should first determine our own "environmental theme"
The "environmental theme" of the commercial space is the invisible sign of each commercial space. Through lighting, a certain surface or shape in the space is more prominent to achieve the theme of the experience space. The indoor lighting design should master the high beam and low beam; Multi color blending of high beam, less color and monochrome display of low beam; The principle of high beam changing and moving more, low beam changing less and moving less. At the same time, we should also pay attention to the psychological effects caused by the brightness and light effect of the light on people, because scientific lighting and artistic lighting render set off the whole atmosphere of the space and form the theme effect. Through the display of "environmental theme", it is an important means to form the characteristic operation of commercial space and enhance the brand awareness.
2. Determine the theme of commercial space and enrich the level of space
Skillfully handle the light to reflect the gradual transition of space. A reasonable lighting design can let people perceive the boundaries of various indoor areas, and use different lighting illuminance and color to divide different functional spaces. At the same time, the primary and secondary relationship between spaces is expressed through the intensity of lighting, so that the definition of space is clearer and the spatial level is richer.
The main reason why commercial space design is different from others is the consumers' feelings of space and commodities. Among them, the rendering of space by lighting design is one of the important factors that cannot be ignored. Lighting has been sublimated from simple lighting supporting role to light environment art. This combination of light, light, shape and shadow makes the space single to integrated, and brings the spiritual experience of hearing, vision, smell and even taste.
The "fatal temptation" atmosphere created by the lighting can improve customers' attention to the goods, prolong the stay time in the commercial space, and even achieve the purchase desire. All these prove to be successful marketing. Improve and enhance the atmosphere of commercial space through commercial lighting design, and win this silent marketing war.
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